Since the program’s launch in 2013, notable figures have served as spokesperson for Indies First, encouraging readers and shoppers to visit their independent bookstores on Small Business Saturday. Spokespeople have included Dan Rather, N.K. Jemisin, Jason Reynolds, Cheryl Strayed, and more.
This year, New York Times bestselling author Roxane Gay will serve as the 2021 spokesperson for Indies First!
Readers are invited to celebrate Indies First by visiting their favorite local bookstore (or bookstores!) the Saturday after Thanksgiving.
Follow news about Indies First in Bookselling This Week and via the hashtag #IndiesFirst on social media.
Inquiries about Indies First can be directed to email@example.com.