Indies First Campaign

Indies First

Indies First, a national campaign of activities and events in support of independent bookstores, is held every year in conjunction with Small Business Saturday, the Saturday after Thanksgiving.

Since the program’s launch in 2013, notable figures have served as spokesperson for Indies First, encouraging readers and shoppers to visit their independent bookstores on Small Business Saturday. Spokespeople have included Dan Rather, N.K. Jemisin, Jason Reynolds, Cheryl Strayed, and more.

This year, New York Times bestselling author Roxane Gay will serve as the 2021 spokesperson for Indies First!

Learn More

Readers are invited to celebrate Indies First by visiting their favorite local bookstore (or bookstores!) the Saturday after Thanksgiving.

 
 
Authors and illustrators who would like to participate in Indies First are encouraged to:
  • Reach out to their favorite local indie bookstore to participate in an event or hand-sell books on Indies First
  • Link to IndieBound.org or their favorite local store on their website
    Promote their favorite stores by posting a message or video on social media
  • Encourage followers to shop local, buy books, and put indies first on Small Business Saturday

 

Follow news about Indies First in Bookselling This Week and via the hashtag #IndiesFirst on social media.

Inquiries about Indies First can be directed to indiesfirst@bookweb.org.