Since the program’s launch in 2013, notable figures have served as spokesperson for Indies First, encouraging readers and shoppers to visit their independent bookstores on Small Business Saturday. Spokespeople have included Dan Rather, N.K. Jemisin, Jason Reynolds, Lena Dunham, Cheryl Strayed, and more.
Readers are invited to celebrate Indies First by visiting their favorite local bookstore (or bookstores!) the Saturday after Thanksgiving.
ABA will announce plans for this year’s Indies First in the fall. Follow news about Indies First in Bookselling This Week and via the hashtag #IndiesFirst on social media.
Inquiries about Indies First can be directed to email@example.com.