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The Future Is Indie

The future will be more diverse, more authentic, less corporate, more local, more community-oriented — The Future is Indie.


We’re celebrating all of our beloved independent bookstores and the significant roles they play in our lives and communities. “The Future Is Indie” campaign champions the vital role independent businesses play in shaping the future.


Support Your Indie plant icon
Support your indie!

Check with your local independent bookstore on how you can shop with them — whether in-store, online, or both.



The Future Is Indie tees
Rock a tee!

“The Future Is Indie” T-shirts are available on Bonfire for purchase.



Why Shop Indie

The Future Is Indie

Choose bookstores and small businesses, run by real people making connections and providing spaces for personal and localized experiences. There are a number of ways to help support your local indie bookstore:
  • Pre-order a book
  • Make a donation to your local store
  • Support their fundraising campaign
  • Buy a gift card
  • Use your bookstore to mail gifts to your family
  • Start a subscription
  • Buy a subscription box
  • Share on social media how much you love your bookstore!

Support Your Local Store with these Assets

We encourage you to buy local and support your store this summer with designs that can be used across social media.


The Future Is Indie Plant The Future