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Building a Business After Service: Veterans Day with Books & Black Coffee

After six and a half years of service, Shonesha Evans returned to civilian life and settled in Hinesville, Georgia. The city had no bookstore of its own, and Shonesha found herself repeatedly making the hour-long trip into Savannah to buy books. After lamenting this to her significant other, he popped the question: “Why don’t you open a bookstore?”

Evans told me she had never imagined herself as an entrepreneur.

How Tubby & Coo’s Became a Traveling Book Shop

In the last few months, Tubby & Coo’s, a New Orleans queer-owned store, has transitioned from a brick-and-mortar location to a traveling book shop. I caught up with owner Candice Huber to learn more about the transition and their plans for the future.

The first thing Huber told me was that they don’t follow a traditional pop-up model. Instead, Huber compared managing Tubby & Coo’s Traveling Book Shop to event management. Each appearance is intentional and designed to replicate the feeling of being in a bookstore.

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